By Kushal Magar · February 28, 2026 · 5 min read
SyncGTM + FullEnrich: Waterfall Enrichment for Maximum Coverage
No single data provider covers more than 40-60% of business contacts -- which means if you are relying on just one, you are missing nearly half your addressable market.
Here is the uncomfortable truth about B2B data: every provider has gaps. One tool might nail emails for enterprise accounts but miss SMBs. Another is great for phone numbers in North America but weak in Europe. If you pick just one, you are leaving coverage on the table.
FullEnrich solves this with waterfall enrichment -- it queries multiple data providers in sequence and returns the best result. The SyncGTM + FullEnrich integration brings that waterfall approach directly into your workflows, so you get the highest possible match rates for both emails and phone numbers without managing multiple vendor contracts yourself.
Think of it as one API call that checks a dozen providers behind the scenes. You get more data, better accuracy, and lower cost per match.
Quick Summary
SyncGTM's FullEnrich integration provides waterfall enrichment across multiple data providers in a single API call, delivering the highest possible match rates for emails and phone numbers. You only pay when a match is found, eliminating the need to manage multiple vendor subscriptions separately.
TL;DR
- Waterfall enrichment across multiple data providers in a single call
- Highest match rates for business emails and phone numbers
- Get both email and phone data from one integration
- Credit-efficient -- you only pay when a match is found
- No need to manage multiple data vendor subscriptions
- Automatically picks the best result from all available sources
What You Can Do with FullEnrich
The FullEnrich integration inside SyncGTM lets GTM teams:
- Multi-provider waterfall enrichment for maximum coverage
- Industry-leading match rates by querying multiple sources per lookup
- Combined email and phone number enrichment in a single call
- Credit-efficient model -- pay only for successful matches
- Automatic provider selection based on best available data
- Works with LinkedIn URLs, names, and company domains as input
Use SyncGTM credits or bring your own API key.
GTM Campaigns to Launch
Sales / AE
Get contact details for hard-to-reach prospects that single-provider tools miss. When one source does not have the data, the waterfall checks the next until it finds a match.
SDR / BDR
Maximize your reachable prospect pool. Instead of enriching a list and getting 50% coverage, waterfall enrichment can push that to 80%+ so more of your outreach actually lands.
RevOps / Marketing
Consolidate your data vendor stack. Replace three or four separate enrichment subscriptions with a single FullEnrich integration inside SyncGTM and get better coverage at lower total cost.
Stop settling for partial coverage. Connect FullEnrich to SyncGTM and start hitting match rates your single-provider setup never could.
