Key Takeaway
Scrape Instagram Reels lets you scrape reels content from instagram profiles. — at 1 credit per run. It is part of SyncGTM's 15+ lead source library .
What is Scrape Instagram Reels?
Scrape Instagram Reels extracts Reels video data from public Instagram profiles, including video URLs, captions, view counts, like counts, comment counts, audio information, and publication timestamps. Instagram Reels have become the platform's highest-reach content format, consistently outperforming static posts and Stories in terms of organic distribution. This makes Reels data especially valuable for understanding which content resonates with audiences and which creators are gaining momentum.
GTM teams focused on influencer marketing, content partnerships, or consumer brand intelligence use Reels data to evaluate creator performance beyond static metrics. View counts on Reels reveal true content reach, while engagement rates (likes and comments relative to views) indicate audience quality. Marketing teams use this data to vet influencer partners, benchmark competitor Reels strategies, and identify trending content formats and audio tracks in their industry.
At 1 credit per run, you provide a profile URL and receive structured data for each Reel including the video URL, caption, view count, engagement metrics, and audio metadata. This data integrates with SyncGTM workflows for creator outreach pipelines, competitive content audits, and trend analysis across your market segment.
Once your data is in SyncGTM, you can run it through waterfall enrichment to fill in missing emails, phone numbers, and firmographics from 75+ data providers. Pair this lead source with SyncGTM's enrichment actions and push clean, enriched records directly to your connected CRM or outreach tool. Learn more about how waterfall enrichment works.
How it works
- 1
Provide the Instagram profile URL or username to extract Reels from.
- 2
Optionally set a limit on the number of Reels to retrieve.
- 3
SyncGTM accesses the profile's Reels tab and extracts structured video data.
- 4
Results include video URLs, captions, view counts, engagement metrics, and audio info.
- 5
Analyze Reels performance or enrich creator data for partnership outreach.
Use cases
Influencer Performance Auditing
Evaluate potential influencer partners by analyzing their Reels view counts, engagement rates, and content consistency before committing to paid collaborations.
Trending Content Format Discovery
Monitor top creators' Reels to identify trending video formats, audio tracks, and content styles that you can adapt for your brand's Reels strategy.
Competitor Reels Benchmarking
Extract Reels data from competitor profiles to benchmark their video content performance against yours and identify content gaps.
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