Firmable Review 2026: Australian B2B Contact and Company Data — Pricing and Accuracy

Firmable Review: What You Get (and What You Don't)

Firmable is an Australian B2B data platform providing company and contact information for the ANZ market. It covers both Australia and New Zealand — giving it broader ANZ utility than databases focused exclusively on Australia. As of September 2026, it markets itself as an AI-native sales platform for the US, Canada, and APAC, with country sites for Australia, New Zealand, Singapore, and Malaysia.

Firmable — ANZ-focused B2B contact and company data platform

Firmable Data Accuracy: ANZ Contact Quality

Firmable's contact accuracy for Australian and New Zealand decision-makers is consistently rated among the best available for the ANZ market. Their local-first data sourcing — rather than adapting a global database with thin ANZ coverage — produces meaningfully higher accuracy on direct dials and work emails for ANZ contacts.

Direct mobile numbers are the key differentiator. Australian decision-makers' mobile numbers are harder to source than US counterparts because fewer appear in public professional registries. Firmable's local data collection approach produces better mobile coverage than global providers who rely on records originally collected for other markets.

Email accuracy is strong for larger enterprises and mid-market companies. Smaller businesses (under 20 employees) show more variability — a common challenge across all B2B data providers for the long tail of the SME market.

Firmable vs. Global Providers for ANZ Contacts

Testing against Apollo, ZoomInfo, and Cognism for Australian contacts consistently shows Firmable with higher fill rates and lower bounce rates. For teams whose ICP is the Australian or New Zealand market, this difference translates directly to more conversations from the same outreach volume.

Firmable Pricing Breakdown

As of September 2026, Firmable publishes its pricing in US dollars. Plans scale with the number of users and an annual allowance of profile credits, and the plan comparison later in this review breaks down each tier.

Firmable pricing — ANZ B2B contact data plans

• Individual (US$55/mo billed annually, US$110 month-to-month): 1 user, 1,200 profiles a year, Chrome extension and CSV exports, no CRM integration.
• Small Teams (US$75/mo billed annually): Up to 3 users, 3,000 profiles a year, one-way CRM sync, up to 3 signal agents.
• Teams Pro (US$110/mo billed annually): 3+ users, 6,000 profiles a year, two-way CRM sync, unlimited signal agents, phone support.
• Enterprise (US$170/mo billed annually): Custom seats and profiles, API access, SSO via Okta, and add-ons for search intent data and bulk data.

The entry price is lower than many global databases, but the features teams usually need — CRM sync, signal agents, and phone support — sit on Small Teams and Teams Pro. For startups, the cost per contact can still be high relative to the prospecting volume you generate.

What you actually pay: A 3-person SDR team that wants two-way CRM sync and unlimited signal agents lands on Teams Pro, listed at US$110 per month billed annually with 6,000 profiles a year. Team tiers cover multiple users, so confirm the total for your seat count before you budget.

Firmable Compliance: Australian Privacy Act and Data Practices

Firmable explicitly positions compliant data practices as a core product differentiator. They operate under the Australian Privacy Act and document their data sourcing and handling to support customers' compliance requirements.

For Australian businesses concerned about the compliance implications of using B2B contact data, Firmable's local regulatory expertise is a genuine advantage over US-based global providers. Understanding the Australian Privacy Act's B2B data exemptions and how they apply to marketing contact requires local knowledge that many global providers don't have.

Note: even with compliant data sourcing, how you use contact data for outreach must also comply with the Spam Act 2003 and related Australian marketing regulations. Firmable's compliance covers their data collection practices — your outreach practices are your responsibility.

Firmable Integrations: CRM and Workflow Connections

Firmable integrates with HubSpot, Salesforce, Microsoft Dynamics, and Pipedrive, plus a Chrome extension. The integrations allow users to push enriched contact records directly into their CRM workflow without manual import steps, and signal agents can send what they find to the CRM as tasks or notes. Sync is one-way on Small Teams and two-way on Teams Pro and Enterprise; the Individual plan has no CRM integration.

API access is Enterprise-only for teams building custom enrichment pipelines. The integration ecosystem is more limited than global providers with larger development teams, but covers the core CRM use cases Australian sales teams need.

What Are the Downsides of Using Firmable?

1. ANZ-First Depth

Firmable's Australian and New Zealand roots are both its greatest strength and a limitation to test. It now markets coverage for the US, Canada, and APAC, but the accuracy advantages covered in this review are for ANZ contacts. Teams whose ICP sits mainly in the US, UK, or Europe should benchmark it against their current provider before switching.

• Accuracy findings in this review apply to ANZ contacts
• The UK and Europe are not among the markets Firmable lists
• Non-ANZ coverage is worth benchmarking during the 14-day trial

2. Signal Agents Are Plan-Gated

Firmable's signal agents watch for role changes, funding rounds, company growth, and technology adoption, and send what they find to your CRM as tasks or notes. But the Individual plan has none, Small Teams caps you at 3 agents, and search intent data is an Enterprise add-on.

3. Pricing for Smaller Teams

The Individual plan starts at US$55 per month billed annually, but it comes without CRM integration or signal agents and with 1,200 profiles a year. Small teams that want CRM sync and signals need Small Teams or Teams Pro, and costs rise with seats and profile volume.

4. Limited SME Coverage

While Firmable excels at enterprise and mid-market Australian contacts, small business (under 20 employees) coverage has gaps. For teams targeting the long tail of Australian SMEs, contact completeness rates drop compared to what Firmable achieves in the enterprise segment.

Firmable Plans Compared: Which Tier Fits

Firmable's four plans differ less on data quality than on who can use the data and where it can go. As of September 2026, here is how the tiers line up on Firmable's pricing page (annual billing, US dollars):

Which tier fits

• Individual: a founder or AE who mostly looks up ANZ contacts through the Chrome extension and exports CSVs. 1,200 profiles a year is about 100 a month, so it suits targeted prospecting rather than list building.
• Small Teams: the entry point for CRM sync and signals. One-way sync pushes records into your CRM, and 3 signal agents are enough to watch a core account list for role changes and funding rounds.
• Teams Pro: the realistic choice for an SDR team that works out of the CRM. Two-way sync keeps Firmable and CRM records aligned, signal agents are unlimited, and phone support is included.
• Enterprise: required for API access and SSO via Okta, and the only tier that can add search intent data, bulk data packages, or bespoke data requests.

Two details matter when you budget. Profile credits are quoted per year, so divide by twelve when comparing Firmable with tools that quote monthly credits. And team tiers cover multiple users, so confirm the total for your exact seat count before you sign. Monthly subscriptions can be cancelled anytime, while annual subscriptions run through the term. The 14-day free trial includes 25 profiles, which is enough to spot-check accuracy on accounts you already know.

Is Firmable Worth It?

Firmable is worth it for Australian and New Zealand sales teams where contact accuracy is critical — particularly for direct dials and mobile numbers where global providers consistently fall short. The compliance-first approach and ANZ-native data quality justify the premium for domestic-market-focused teams.

For teams with mixed ANZ and international ICPs, Firmable now lists coverage for the US, Canada, and APAC, but run your own accuracy test in those markets before consolidating vendors. The UK and Europe are not among the markets it lists.

If your GTM motion is ANZ-focused and you need the best possible contact accuracy, Firmable is the right starting point. If you want signal-driven outreach — reaching ANZ accounts when they're actively buying — choose Small Teams or above so signal agents can push role changes, funding rounds, and growth signals into your CRM.