How are SyncGTM credits calculated?

Each enrichment has a credit cost per unit. Multiply the credit cost by the number of leads you run it on. The estimator sums every line into a total estimated credit spend.

What is the difference between /row and /result pricing?

/row enrichments are charged for every input row you process, regardless of whether data is returned. /result enrichments are charged only when data is found — for example a verified email or a mobile number.

Will /result enrichments charge me if no data is found?

No. /result enrichments such as Work Email, Mobile Number, or Phone only consume credits on a successful match. Estimates for these lines assume a 100% hit rate, so your real usage is usually lower.

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Credit estimator

Estimate SyncGTM credit usage

Pick the enrichments you need, set your lead counts, and see exactly how many credits a campaign will cost — line by line, before you run it.

EnrichmentLeadsEst. credits

Leads

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Total estimated credits

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Understanding /row vs /result pricing

SyncGTM charges credits in one of two ways. Knowing which applies keeps your estimate honest.

/row

Charged per row execution

You are billed for every row processed, whether or not a result is returned. Used for lookups and scrapers like Company Revenue, Tech Stack, Verify Email, and most signals.

/result

Charged only when found

You only pay when data is successfully found — like a verified work email, mobile number, or phone. No match means no charge, so your real usage is often below the estimate.

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