Subject: {{signal_topic}}

Hi {{first_name}},

{{personalized_signal_opener}} — that's the problem [your product] solves.

{{comparable_company}} went from {{before}} to {{after}} in {{timeframe}}.

Worth 15 minutes to see if it applies to {{company}}?

{{sender_name}}

Subject: {{pain_topic}} at {{company}}

Hi {{first_name}},

Most {{job_title}}s at {{company_type}} tell me {{specific_pain}} is the main friction right now.

[Product] removes it. {{comparable_company}} saw {{outcome}} in {{timeframe}}.

Is that on your radar?

{{sender_name}}

Subject: Following up on {{content_title}}

Hi {{first_name}},

You downloaded {{content_title}} — that usually means {{inference_about_their_challenge}}.

We help {{company_type}} with exactly that. {{comparable_company}} saw {{outcome}} after working through the same thing.

Worth 15 minutes to see if it applies to {{company}}?

{{sender_name}}

Subject: {{relevant_resource}} — thought of you

Hi {{first_name}},

Came across {{relevant_resource}} and thought of your situation at {{company}}.

{{one_sentence_why_relevant}}.

{{link}}

Anything change since we last spoke?

{{sender_name}}

Subject: {{mutual_contact}} suggested I reach out

Hi {{first_name}},

{{mutual_contact}} thought we should connect — they mentioned {{company}} is working on {{relevant_challenge}}.

We helped them with exactly that. {{outcome_for_mutual_contact}}.

Worth 15 minutes to see if the same applies?

{{sender_name}}

Subject: Quick ask — do you know anyone at {{target_company}}?

Hi {{first_name}},

We've been doing good work together and I wanted to ask — do you know anyone at {{target_company}} or in the {{target_industry}} space?

They deal with the same problems you did before we worked together. A warm intro would mean a lot.

Happy to return the favor when the time comes.

{{sender_name}}

Subject: You're outgrowing your current plan

Hi {{first_name}},

I can see {{company}} has been hitting {{usage_metric}} consistently over the past {{timeframe}}.

That's the point where most teams find {{current_plan_limitation}} starts to slow things down.

Worth a quick call to look at options?

{{sender_name}}

Subject: New: {{feature_name}} — relevant to what you built

Hi {{first_name}},

We just launched {{feature_name}} — I thought of you immediately because of {{specific_customer_context}}.

It addresses {{specific_challenge_they_have}}. {{comparable_customer}} is already using it for {{outcome}}.

Worth 20 minutes to walk through it?

{{sender_name}}

Subject: {{new_signal}}

Hi {{first_name}},

Saw {{new_company_signal}}. Made me think of our conversation about {{original_topic}} back in {{month}}.

Is {{challenge}} still on the priority list?

{{sender_name}}

Subject: Things have changed since you left

Hi {{first_name}},

It's been {{timeframe}} since {{company}} was last with us. A lot has changed: {{specific_improvement_1}} and {{specific_improvement_2}}.

The issue that led you to leave — {{churn_reason if known}} — is something we've addressed directly.

Worth a quick 20-minute catch-up?

{{sender_name}}