TexAu Review 2026: Enrichment, LinkedIn Automation & Pricing
By Kushal Magar · April 17, 2026 · 10 min read · Last updated: September 30, 2026
Key Takeaway
TexAu has grown from a LinkedIn automation tool into a table-based GTM platform: search or import leads, run waterfall enrichment, verify emails, score with AI, and push to your CRM or outbound tools. Pay-on-match credits and a 14-day no-card trial make it easy to test, but bidirectional CRM sync and intent alerts sit on the $549/mo Teams plan, and outreach still runs in a separate sequencer.
What Is TexAu?
TexAu started as a cloud-based growth automation platform. Its original product let sales and marketing teams automate LinkedIn actions — profile visits, connection requests, messages, endorsements — and scrape data from LinkedIn, Twitter, Instagram, and other platforms.
As of September 2026, TexAu describes itself as "the GTM platform that runs the work": search, enrich, verify, score, and push leads to your CRM from a table you already know how to use. LinkedIn is still part of the workflow — you can pull leads from a saved Sales Navigator search and run LinkedIn actions from the table — but data enrichment is now the core of the product.
The platform was originally built around a modular concept called "spices." Each spice was a discrete automation action that you chained into workflows. That idea survives as a library of ready-to-run actions, covered below.
TexAu runs in the cloud, which means automations continue running after you close your laptop. This gives it a meaningful safety advantage over browser-extension tools like Dux-Soup that require your computer to be on.
How TexAu Works in 2026: From Search to CRM
The current product is easiest to understand as a pipeline that runs inside one table. Here is the order of operations, and where plan limits show up.
- Bring in leads. Use the built-in people search, paste a list, drop a CSV, or pull from LinkedIn or a saved Sales Navigator search.
- Enrich with a waterfall.TexAu cascades lookups across 32 integrations, including Hunter, Apollo, Snov, RocketReach, and Clearbit, to find emails, phone numbers, and profile data. The Solo plan's waterfall lists 12 sources; premium data sources unlock on Teams. Credits are deducted only when a lookup returns a match.
- Verify. Emails are verified in the same table. TexAu reports 97% verified email accuracy, measured across 1.2 million verified sends.
- Score. An AI Column scores leads against your criteria using GPT, Claude, or Gemini.
- Push. Sync records to HubSpot, Pipedrive, Salesforce, Zoho, or GoHighLevel, or send them to Smartlead, Instantly, Lemlist, HeyReach, Expandi, or Reply.io. CRM sync is one-way and daily on Solo and Starter, and bidirectional and hourly on Teams, with conflict resolution and the ability to revert CRM writes.
- Automate. Schedulers rerun workflows on a timer, and the GTM Co-Pilot builds a pipeline from a plain-language description of what you want.
The practical takeaway: TexAu now competes with table-based enrichment tools more than with LinkedIn automation tools. Judge it on waterfall coverage, verification quality, and how cleanly it writes to your CRM, and use the 14-day free trial (no credit card) to run a real list before choosing a plan.
What You Get
TexAu covers lead sourcing, enrichment, verification, scoring, and CRM sync, plus LinkedIn actions. The table below reflects the product as of September 2026.
| Feature | Available | Notes |
|---|---|---|
| People search and LinkedIn import | Yes | Built-in search, CSV or clipboard import, saved Sales Navigator searches |
| LinkedIn actions | Yes | Connect on LinkedIn and send leads to Sales Navigator from the table |
| Waterfall enrichment | Yes | 32 integrations; Solo lists 12 sources, premium sources on Teams |
| Email and phone finding + verification | Yes | 97% verified email accuracy (vendor figure) |
| AI lead scoring | Yes | AI Column with GPT, Claude, or Gemini |
| Intent alerts | Teams plan | Up to 5 alerts; not on Solo or Starter |
| CRM sync | Yes | HubSpot, Pipedrive, Salesforce, Zoho, GoHighLevel; bidirectional only on Teams |
| Outbound tool integrations | Yes | Smartlead, Instantly, Lemlist, HeyReach, Expandi, Reply.io |
| Cloud-based operation | Yes | Schedulers run workflows without your laptop open |
From Spices to Actions
TexAu's original "spice" concept is what separated it from simpler LinkedIn automation tools. Each spice did one thing — visit a profile, send a connection request, extract a search result — and you chained spices together to build a custom workflow, such as scraping LinkedIn search results, visiting profiles, connecting with a note, and following up after 3 days.
The current platform keeps the modular idea but reframes it around data. TexAu now offers 200+ ready-to-run actions — find, enrich, verify, score, send, and sync — that you run with a right-click inside the table, chain on a schedule, or generate with the GTM Co-Pilot. For power users who want custom GTM workflows, this modularity is still a genuine advantage. For teams that just want a simple enrich-and-push flow, the action library can still feel like a lot to learn.
Outreach Hand-offs and LinkedIn Safety
TexAu is built to prepare leads rather than to run full sequences. Once a list is enriched, verified, and scored, its actions push leads to outbound tools — Smartlead, Instantly, Lemlist, and Reply.io for email, HeyReach and Expandi for LinkedIn — or sync them to your CRM. If you want LinkedIn and email steps in one cadence, that orchestration happens in the tool you push to.
LinkedIn actions that run from the table, such as connecting on LinkedIn, still carry the usual automation risk. LinkedIn actively detects automated behavior, so keep volumes well under its daily limits and treat account restrictions as a real operational risk.
The cloud-based architecture also helps — your account is not dependent on a browser session staying open, which reduces the inconsistency that causes LinkedIn to flag accounts.
TexAu Pricing
As of September 2026, TexAu prices by monthly credits, and credits are deducted only when a lookup returns a match. Every plan includes email verification, waterfall enrichment, AI lead scoring, CRM sync, schedulers, templates, and the GTM Co-Pilot.
- Solo ($79/mo or $672/yr) — 2,500 credits a month (about 500 enriched leads, by TexAu's estimate), 1 team member, a 12-source waterfall, and one-way daily CRM sync.
- Starter ($199/mo or $1,692/yr) — 8,000 credits a month (about 1,600 enriched leads), 3 team members, credit rollover up to 2x your monthly balance, a 1:1 onboarding call, and priority email support.
- Teams ($549/mo or $4,692/yr) — 25,000 credits a month, 5 team members, bidirectional hourly CRM sync, premium data sources, up to 5 intent alerts, and a dedicated account team.
- Enterprise (custom) — Custom credit volume, unlimited team members, SSO/SAML, SLA and security review support, custom integrations, and EU data residency options.
Paying annually lowers the effective monthly price on every plan. There is a 14-day free trial with full platform access and no credit card required.
Headcount is the main friction point. Extra team members cost $99/month each on Starter and Teams, so a five-SDR team on Starter pays for two additional seats on top of the plan.
Limits by tier
- Bidirectional CRM sync only on Teams — Solo and Starter get one-way daily sync
- Intent alerts only on Teams, capped at 5
- No credit rollover on Solo; Starter and Teams cap rollover at 2x
- No built-in sequencer — outreach runs in a separate tool
- LinkedIn ban risk remains for any LinkedIn actions you run
Downsides to Know
Complexity before results
The action library is powerful but requires time to learn. Users of the original spice system reported a steep onboarding curve — understanding which steps to chain, how to configure limits, and how to connect outputs between steps is not intuitive without prior automation experience. The GTM Co-Pilot and the onboarding call on Starter aim to shorten that curve.
LinkedIn ban risk is still real
TexAu's safety features reduce risk but do not eliminate it. LinkedIn's detection systems are sophisticated. Teams running high volumes should treat account restrictions as a genuine operational risk and have contingency accounts ready.
Enrichment depth depends on your plan
The Solo plan's waterfall lists 12 sources, while premium data sources only unlock on Teams at $549/mo. The coverage you see in a trial may not match what a cheaper plan delivers, so test the plan you actually intend to buy.
Credit caps at the entry tier
Solo includes 2,500 credits a month — roughly 500 enriched leads by TexAu's own estimate — with no rollover. Workflows that enrich phones as well as emails, or rerun on a schedule, can burn through that faster than expected and push you to Starter.
Is TexAu Worth It?
TexAu is a solid choice for growth and RevOps teams that want one table to source, enrich, verify, score, and push leads, with pay-on-match credits and a free trial that makes testing cheap. The action library still gives power users genuine workflow flexibility.
It is not the right tool for teams that want a built-in sequencer, teams that need bidirectional CRM sync or intent alerts without paying for the $549/mo Teams plan, or teams without someone to own the workflows. If you mainly want LinkedIn outreach automation, a dedicated tool like HeyReach or Expandi is the more direct fit.
If TexAu reserving bidirectional CRM sync and intent alerts for its Teams plan is a dealbreaker, SyncGTM is one alternative worth a look: it is free to start, with real-time buying signals and native HubSpot, Salesforce, and Pipedrive integrations.
