ACASACA Consultoria

ACASACA Consultoria is a strategic business consultancy specialized in strategic planning, product strategy and market analysis for brands in the fashion, lifestyle and sports segments. The consultancy was founded at the intersection of hands-on experience within global corporations, long-term strategic vision and deep market insight. From its inception, ACASACA has operated with an international scope, connecting strategy, product and growth in high-complexity, scaled business environments. The experience underpinning ACASACA includes participation in the start-up of Nike in Brazil, the development of product strategies for Latin America, and the leadership of strategic projects across markets such as the United States, Japan, China, Canada and Peru, alongside continuous presence at international trade fairs and global industry hubs. This background enables ACASACA to act as a strategic consultancy for international expansion, supporting global companies seeking to enter, operate or manufacture in the Brazilian market, as well as local brands undergoing structured growth processes. Today, ACASACA positions itself as a strategic decision-level consultancy, working alongside small and mid-sized companies that aim to organize growth, reduce risk and improve profitability through clearer, well-founded strategic decisions. ACASACA operates at the level of strategic decisions related to product, portfolio architecture, pricing strategy, channels and market positioning, supporting leadership teams that have moved beyond improvisation but still face challenges such as excess inventory, margin pressure, unclear portfolios and difficult-to-sustain growth. ACASACA's focus is not operational execution, but strategic advisory for decision-making, connecting business strategy, product and market realities to the operational capabilities of each organization. Strategy for brands that need to make better decisions to grow.