AdvocateCX

You can't scale chaos. If you're not earning the right to grow, you're not building a sustainable business. I founded AdvocateCX to help B2B SaaS companies grow from $5–20M and beyond by building strong CX foundations and focusing on value-led growth early before cracks turn into quakes. With 20+ years in SaaS and professional services, I bring a rare blend of strategist and operator. I don't just design strategies, I build the playbooks, automation and teams that make them stick. Where AdvocateCX helps: ⭐️ Value-led growth — earning the next sale (retention, advocacy, expansion) ⭐️ Repeatable journey — where do humans vs AI play ⭐️ Leadership & executive coaching — unlock human growth potential ⭐️ GTM diagnostics — expose strategy and execution gaps ⭐️ Commercial mindset — training and change enablement for CSMs ⭐️ Alignment — connect jobs-to-be-done, value, and ROI to lifecycle execution ⭐️ Voice of Customer — product and value feedback tied to revenue and retention ⭐️ Cross-functional orchestration — unite CX, Sales, Marketing, and Product Offers: 💡 Fractional CX Leadership: hands-on guidance to accelerate growth with flexibility 💡 Advisory & Coaching: clarity, accountability, and confidence for founders and leaders 💡 Sprints: high-impact projects delivered in weeks, not years Resonating? Book time or DM. https://calendly.com/advocatecx/coaching-strategy-session