Agent3 x Pretzl

Agent3 is a B2B marketing agency founded in 2013, recognized for its expertise in Account-Based Marketing (ABM). The company has grown to operate eight global offices and serves over 250 clients, generating more than $60 million in revenue. Agent3 focuses on leveraging data, technology, and content to deliver measurable ABM solutions. Its core values include leading with conviction, challenging norms, and fostering collaboration. In October 2025, Agent3 merged with several companies to form Pretzl, a unified B2B marketing powerhouse set to launch in February 2026. Pretzl will offer end-to-end B2B marketing solutions, including media activation, creative content development, and AI-driven optimization through its proprietary platform, JourneyLab. The agency targets industries such as technology, manufacturing, professional services, and financial services, aiming to enhance buyer experiences and optimize marketing programs.