Alplaar Consulting

We provide the following types of consultancy for startups: 1) GROWTH STRATEGY: A startup needs to focus on what is the 'job' that the customer needs to do for which they will hire you. These jobs may vary across customer segments and engagement life cycles. Unpredictability is on the rise in every industry and digital disruption is making it possible for not only the large incumbents but even startups to pull industries in completely different or new directions. We help you identify the right jobs for the right customer segments and to create disruptions within your industry by building out GTM, Sales, Partnership, and Marketing strategies that guarantee success. 2) IMPLEMENTATION STRATEGY: An existing business operates around a set of "knowns" - where the market, customers, and products are well understood. There are standard presentations, well-known price lists, and existing standard terms, conditions, and contracts. A new business operates around many unknowns - customers, offers, and even products are changing rapidly. Frequent experimentation needs to happen to find a repeatable, scalable business model. Our job is to help you find that business model to rapidly scale your operations. 3)MARKETING: When you reach out to your audience through digital platforms, they connect uniquely with your business each time— especially when your content is trending, inspiring or re-sharable. Our team helps generate awareness for your business, grow your reach and influence, push you to the forefront of online presence, and eventually help you achieve your goals. Our marketing services include: Brand Development and maintenance Website Development and maintenance Content Writing and management Social Media and Digital media management Search Engine Optimization Account-based marketing Public Relations and Analyst Relations