BetterEver

BetterEver is a positioning consultancy based in India that specializes in creating impactful brand identities. The company uses a proprietary framework that combines neuromarketing, behavioral insights, neuroscience, and AI-driven predictive modeling. This unique approach helps businesses establish a strong market presence by aligning emotional and logical elements in their branding. Founded by Sujoy Basak, BetterEver aims to empower 100,000 entrepreneurs by 2035. The team consists of 14 professionals, including Sanjay Das, who plays a key role in business development. BetterEver focuses on engineering brand identities through science-backed strategies, offering consultancy services designed to help businesses outperform their competitors in the market.