Big Red Communications Group

Big Red Communications Group, also known as Big Red Group, is a prominent Australian company focused on the experience economy. Founded in 2017 and headquartered in Melbourne and Sydney, it operates the largest experience network in Australia and New Zealand. The company connects consumers with a diverse range of life-enriching experiences through its various brands and platforms. Big Red Group manages several well-known brands, including RedBalloon, Adrenaline, Experience Oz, and Lime&Tonic, each offering unique experiences such as adventure activities, dining, and leisure. The company provides an extensive e-commerce engine tailored for tourism and experience operators, facilitating seamless integration with reservation technology. With over 10,000 experiences available, Big Red Group serves a wide customer base, including individual consumers, corporate clients, and wholesale partners, and supports more than 3,000 experience operators. The company aims to deliver an experience every second, anywhere in the world, by 2030.