Blame it on Marketing ™

Blame it on Marketing™ is a B2B marketing podcast and consulting initiative led by Emma Davies and Ruta Sudmantaite, both experienced fractional CMOs. The brand addresses real-world marketing challenges, offering practical advice for SaaS and professional services companies. Their podcast explores the complexities of marketing, including misaligned strategies, attribution issues, and budget constraints, while providing insights through candid discussions and expert interviews. The core offering is the Blame it on Marketing podcast, featuring weekly episodes that tackle various topics such as B2B influencer marketing, client discovery red flags, and effective communication strategies. Emma and Ruta also provide fractional CMO services, helping companies develop data-driven marketing strategies that align with their business goals. Their consulting services include access to a network of freelancers, customer advocacy strategies, and practical tools to enhance decision-making and performance. They focus on delivering hands-on expertise to help businesses navigate the marketing landscape effectively.