Brand Influence Group (BIG)

Brand Influence Group (BIG) is an Australia-based company that specializes in field sales, retail merchandising, experiential marketing, and brand representation services. Founded in 2011 and headquartered in McMahons Point, New South Wales, BIG has over 25 years of experience in sales and marketing. The company employs a mobile workforce of 2,000–3,000 staff, focusing on innovation and execution excellence to serve global fast-moving consumer goods (FMCG) and technology leaders across Australia and New Zealand. BIG offers a comprehensive suite of B2B services, including stock replenishment, planogram implementation, and promotional compliance in retail environments. Their experiential marketing efforts are supported by a community of influencers, enhancing brand visibility and performance. The company utilizes advanced digital tools for real-time reporting and task management, ensuring superior insights and return on investment. BIG is recognized for its in-house service coverage and commitment to building long-term partnerships with leading brands in high-stakes retail settings.