Brand Partners Middle East

Brand Partners Middle East, founded in 2006 in Saudi Arabia, is a prominent company specializing in merchandising, brand activation, field-force management, and trade execution. As part of the IPC group, it focuses on delivering customized go-to-market solutions that drive brand success, particularly in the fast-moving consumer goods (FMCG) sector. The company employs around 110 people and operates in over 30 cities across Saudi Arabia. The services offered by Brand Partners include in-store merchandising, activation solutions, field-force management, trade audits, and trade asset tracking. These services are designed to enhance brand health and improve consumer experiences, ensuring effective shopper paths to purchase. The company emphasizes quality control and adapts to changing consumer behaviors, providing tools for stakeholders to achieve execution excellence. Brand Partners maintains long-term partnerships with more than 100 brands in Saudi Arabia, positioning itself as a strategic partner for brand success.