Business Models Inc.

Business Models Inc. is a global strategy and innovation agency based in Amsterdam, Netherlands. Founded in 2009 by Patrick van der Pijl, the company focuses on helping organizations innovate their business models and design future strategies. With a team of approximately 49-57 employees and an annual revenue of $6 million, Business Models Inc. is recognized for its expertise in design-led innovation. The agency offers services in three main areas: growing core business through value proposition design and business transformation; exploring new opportunities with product and service development; and scaling innovation capabilities through training and accelerator programs. They emphasize AI-driven innovation to help clients identify valuable opportunities and develop scalable solutions. Business Models Inc. also prioritizes purpose-driven business design, supporting organizations that aim to make a positive impact on society and the environment. Their methodologies include co-creation and visualization techniques, utilizing tools like the Business Model Canvas to foster collaboration and strategic thinking.