Cartology - Part of the Woolworths Group

Cartology is an Australian retail media business that launched in July 2019 as part of the Woolworths Group. Headquartered in Surry Hills, New South Wales, it specializes in data-driven advertising solutions that connect brands with consumers during their shopping journeys, both in-store and online. As the exclusive media partner for Woolworths Supermarkets, BWS, BIG W, and Metro Supermarkets, Cartology utilizes insights from over a billion transactions to deliver targeted marketing. The company offers a range of omnichannel advertising solutions, including the Woolworths Screen Network, in-store displays, online platforms, and off-network advertising. These services are designed to enhance brand visibility and engagement, leveraging first-party data to create personalized campaigns. Cartology also provides closed-loop reporting and analytics to link advertising efforts directly to sales outcomes. With a focus on innovation and customer engagement, Cartology supports brands in navigating the evolving retail landscape across Australia and New Zealand.