Cascade Insights

Cascade Insights is a B2B market research firm based in Portland, Oregon, with nearly two decades of experience in the technology sector. Founded in 2007, the company has a team of fewer than 25 employees and focuses exclusively on B2B technology, avoiding B2C work to maintain deep specialization. The firm offers two main service categories: market research services and GenAI advisory services. Their market research includes brand and messaging research, buyer research, market analysis, and competitive landscape analysis. In addition, Cascade Insights provides AI change management services, training programs, and strategic guidance for organizations implementing GenAI solutions. They serve a variety of industries, including IT services, life sciences, manufacturing, finance, healthcare, and education, with a focus on B2B technology initiatives.