Cellr

Cellr is an Australian tech startup that specializes in connected packaging software, integrating physical products with digital experiences through technologies like QR codes, NFC, and RFID. The company was founded to combat counterfeiting in the wine industry and has since expanded its solutions to sectors such as agriculture, cosmetics, fast-moving consumer goods, fashion, and automotive. Cellr's main offering is a smart packaging platform that enhances brand authentication, consumer engagement, and product management. Key features include automated anti-counterfeiting solutions, personalized digital experiences for consumers, and real-time data analytics to inform business decisions. The platform also provides compliance tools to meet regulatory requirements, such as those for wine labeling in the EU. Cellr empowers brands to connect with consumers directly, fostering engagement and driving CRM growth through innovative campaigns.