Clickedge

Clickedge is an analytics consulting firm based in Madrid, Spain, with a focus on web analytics, marketing analytics, and business intelligence. The company has a team of around 9 employees and operates in several countries, including Mexico, the Netherlands, Portugal, Spain, and the United Kingdom. Clickedge emphasizes the importance of data, technology, and artificial intelligence in driving competitive advantage. The firm offers a range of analytics solutions, such as data collection with full GDPR compliance, real-time analysis for consistent data tracking, and fraud detection to ensure clean analytics. They also provide granular attribution models and Marketing Mix Modeling to optimize marketing budgets. Additionally, Clickedge specializes in creating Customer Data Platforms (CDPs) and offers expertise in web design, business intelligence, big data consulting, and conversion rate optimization. Key team members include Erick Jeldes and Alfredo López Sancho, who contribute to the firm's analytics and user experience efforts.