Creative Activation

Creative Activation is a leading retail activation partner in Australia, established in 1984 and based in Sydney. As part of Clemenger Group Limited, the largest marketing communications group in Australia, the company connects brands with shoppers through measurable retail execution services. With a workforce of approximately 320 to 523 employees, Creative Activation reported an annual revenue of $412.8 million in 2025. The company operates under a values framework known as PURPLE, which emphasizes Partnership, Unity, Respect, Positivity, Laughter, and Excellence. This culture fosters strong client relationships and a commitment to delivering effective retail solutions. Creative Activation offers a range of services, including merchandising and sales teams, brand ambassadors, mystery shopping, retail auditing, and customer insights. Their focus is on driving sales and enhancing customer engagement across various retail channels in Australia and New Zealand.