Creative Resources Group

Every day, we see first-hand how local media companies fight an uphill battle to create revenue growth. As a leader of a media company, you're likely experiencing: ❌ Advertisers have more places where they can spend their money. ❌ It's more difficult than ever for your sales team to get an appointment. ❌ Your new business efforts are not making up for big accounts slipping away. ❌ Your investments in tools, like digital, are starting to pay off, but it's not enough. We've developed a proven method to create demand and drive the growth you need. The LIFT Revenue System combines three key disciplines: 1. A marketing-based sales methodology. 2. A process for developing distinctive creative campaigns. 3. A framework for focusing on growth accounts. Don't take our word for it. 🔷 "The LIFT Revenue System led to record-breaking revenue for us. It completely transformed how we talk to clients and set us apart from the competition." Radio CEO 🔷 "Our clients got results, and we grew our business. The LIFT Revenue System gave us the tools to approach clients differently and close bigger deals." Local TV Sales Manager Outcomes. ✅ A local media team had experienced nine consecutive years of declining revenue. In their first full year of executing the LIFT Revenue System, they stopped the bleeding and created 4% growth. In the next two years, they grew their revenue by 18.3% and13%, respectively. ✅ When hired by a national media team, they had missed their previous annual revenue goal by 28%. The cause was 32% attrition among their Key Accounts, which shrank their revenue by $24 million. It took them six months to get back on a path to growth. ✅ Using the fundamental principles of the LIFT Revenue System, one local team exceeded their pre-covid revenue levels in 18 months and never looked back. To this day, they are growing their top line year after year. Want to learn more about how our approach can help you create growth? DM us to schedule an introductory call.