Deb Ruffins Consulting Group

The legal industry is highly competitive, with AmLaw 200 firms constantly seeking ways to differentiate and grow clients. Firms are striving to boost revenue generation and are seeking both differentiated approaches and foundational skills. Increasingly they recognize the need for professional business development support to stay competitive. DRCG provides top-tier BD training, coaching, and strategy consulting services to AmLaw 200 firms. Our mission is to empower lawyers with the skills and confidence needed to generate new business, grow existing clients, and drive revenue growth. We help law firms embed sustainable revenue optimization in today's hyper competitive legal market through effective client acquisition, retention, and growth programs and by developing attorneys' rainmaking skills. DRCG offers four key services: • Proprietary Business Development Training programs including Rainmaking Academy, Rainmaking Intensive and Rainmaking Blueprint. • Business Development Activation, coaching based on DRCG proprietary BD lifecycle model. • Strategic Business Development Consulting offering comprehensive firm-level strategy development and bespoke BD initiatives. • Custom Programming supporting planning and implementation of thought leadership client development programs.