Ecommerce Equation

Ecommerce Equation is a business coaching and consulting platform based in Merewether, New South Wales, Australia. Founded in 2019, it focuses on helping e-commerce founders scale their businesses through data-driven strategies. The company operates a subscription-based group coaching program that emphasizes in-house digital marketing, allowing clients to bypass traditional agencies. Ecommerce Equation offers a range of services, including training modules, group and one-on-one coaching, and hands-on support. Their Ecommerce Analytics Platform helps users analyze ad spend and growth opportunities by benchmarking against data from over 4,000 brands. The Optimization Framework provides step-by-step training for improving ads across various platforms, while Creative Development Coaching assists in creating effective advertising content. Additionally, members benefit from over $2 million in ad credits and exclusive offers to enhance profitability. The company is led by founder Jay Wright and has recently expanded its leadership team to enhance its curriculum and community support.