Forty

Forty B.V. is an innovation consultancy firm based in Utrecht, Netherlands, founded in 2019. The company specializes in assisting businesses, startups, and investors in designing, testing, and scaling new business models. With a small team of 2-10 employees, Forty acts as a decision-making partner, focusing on explicit assumption testing to facilitate informed choices and sustainable growth. The firm offers a range of services throughout the innovation lifecycle, including business model design and validation, venture building, and innovation consulting. Its approach incorporates methodologies like Design Thinking and Lean Startup, emphasizing practical execution over lengthy reports. Additionally, Forty operates Forty Hub, a co-working space that fosters collaboration among innovators and creatives. Led by CEO Jan-Willem van Beek, Forty is dedicated to helping entrepreneurs and corporate innovators develop future-proof ventures. The team comprises experts in venture development and proposition validation, committed to driving progress in various sectors.