Friendly Persuasion

Friendly Persuasion is a Sydney-based company that specializes in writing workshops, consulting, coaching, and communication transformation services. They help organizations enhance customer communications through clear and persuasive writing. Their POWER writing workshops have trained over 4,000 individuals and are endorsed by the Customer Service Institute of Australia as the Written Service Excellence course. The company offers a range of services, including POWER Writing Workshops that train service staff to communicate conversationally, consulting for correspondence transformation, and brand voice development. They also create personalized customer-centric videos and conduct correspondence audits to improve communication effectiveness. Friendly Persuasion applies behavioral science techniques to enhance customer engagement and reduce operational costs. Their expertise has benefited various clients, including the Australian College of Applied Psychology, HCF, and Telstra Wholesale. The company also shares insights on business writing and persuasion through their blog, "The F-word."