FrohnenGTM

FrohnenGTM provides fractional Chief Marketing Officer and go-to-market strategy services for B2B SaaS, vertical software, and AI-first companies navigating critical growth inflection points. I work with two types of companies: Building GTM from scratch: Seed & Series A companies ($1-10M ARR) establishing their first scalable go-to-market function. I help you build category positioning, demand architecture, and sales enablement that sets the foundation for growth. Realigning GTM at scale: Series B+ companies ($10M+ ARR) where growth has plateaued despite increased activity. I rebuild GTM structure so effort translates to momentum instead of just noise. The approach: I don't do audits or deliver decks. I build GTM systems with your team through hands-on engagement, then ensure you can run them independently. Core services: - Category Positioning & Narrative Strategy - GTM Structure & Systems - Demand & Growth Programs - Leadership & Team Development Founded by Dan Frohnen, former CMO with 15+ years leading marketing and go-to-market at B2B SaaS companies from $1M to $170M ARR.