Gradient

Gradient is a B2B marketing agency based in the Netherlands, founded in 2012. The company specializes in growth strategies for B2B brands, focusing on optimizing marketing for customer buying behaviors, particularly in third-party environments. With a team of 21-33 employees, Gradient generates approximately $3-5.2 million in annual revenue. It has been recognized as the best digital marketing agency in the Netherlands by Emerce100 in 2021 and 2022, reflecting its commitment to high customer satisfaction. Gradient operates as a growth partner for B2B companies, utilizing data-driven insights and innovative strategies to enhance sales. Their services include demand generation, digital marketing, data analysis, strategic planning, and market analysis. The agency emphasizes a strengths-based approach to employee development and works closely with client marketing teams to drive sustainable growth through buyer education. Gradient's headquarters is located in Amsterdam, with an additional office in Wormerveer.