Growth Lab

Growth Lab is a consulting firm founded by Maja Voje, specializing in go-to-market (GTM) strategies, growth, marketing, and AI product commercialization. With over 15 years of experience at major companies like Google and Heineken, Voje helps businesses achieve product-market fit and scale revenue while avoiding common launch pitfalls. The firm employs a proprietary four-step GTM Strategist methodology that focuses on segment selection, pain point identification, willingness to pay, and market health. Growth Lab offers a range of services tailored for B2B, AI, and tech founders. These include workshops, GTM consulting, and resources like the GTM Power Hour and the best-selling book *GTM Strategist*. The firm has mentored over 800 startups and Fortune 500 companies, helping them secure significant investments and develop effective strategies. With a strong emphasis on AI products, Growth Lab aims to maximize value capture and ensure sustainable revenue growth for its clients.