HArtfull iQ

If you're a mid-market B2B SaaS leader ($5M–$50M ARR), you already know this pain: You've got a solid product. You've got a capable team. But the pipeline still feels inconsistent. Leads come in waves. CAC creeps up. Hand-offs break. And "RevOps improvement" turns into a never-ending backlog. That's exactly why we built HArtfull IQ. We help growth-minded SaaS teams turn customer acquisition into a repeatable system, powered by AI, backed by demand-gen fundamentals, and designed to work with the stack you already have. Who I am (and why we're different) I'm Amanda Bruun and I've spent 16 years inside B2B SaaS demand generation, lifecycle marketing, and marketing automation. I've lived the real problems: • Lead quality vs. lead volume • Sales + marketing misalignment • CRM chaos and inconsistent processes • "Great campaigns" that don't translate into revenue • Teams drowning in tools with no operating system At HArtfull IQ, we don't sell "AI features." We build AI-enabled growth infrastructure that makes revenue predictable. What we do: The AI Growth Engine HArtfull IQ's AI Growth Engine is a plug-and-play customer acquisition system for SaaS teams that want results without months of implementation. ✅ AI-powered lead generation (ICP-driven, not spray-and-pray) ✅ Funnel + lifecycle automation that improves conversion at every stage ✅ Audience segmentation + targeted campaigns built for your buyer journey ✅ Lead management process + CRM direction to keep sales moving fast ✅ Sales & marketing alignment so pipeline doesn't leak And for teams ready to go deeper: Custom Rev-Ops Architecture: → data + process + automation design to remove friction across the full revenue lifecycle Clients typically come to us for: → More qualified demos (not more "leads") → Higher demo-to-opportunity conversion → Cleaner handoffs and faster speed-to-lead → Better segmentation and lifecycle coverage → A measurable, documented process your team can actually run