Helix GTM Consulting

If you're looking for a Go-to-Market (GTM) expert who can help you scale up your B2B SaaS startup, you've come to the right place. Meet Shashwat Ghosh, a seasoned marketing professional with over 20 years of experience scaling startups across domains such as Fintech, Cybersecurity, E-commerce, Retail and Logistics. Shashwat has a proven track record of building strong B2B brands, driving inbound acquisition, creating impactful marketing campaigns and engaging with industry analysts. He can help you with: + GTM AUDIT: Shashwat will analyze your current GTM strategy and identify gaps and opportunities for improvement. He will provide you with actionable recommendations on how to optimize your product positioning, messaging, pricing, distribution channels and customer segments. + ACCOUNT BASED MARKETING (ABM): Shashwat will help you design and execute data-driven ABM programs that target your ideal customers with personalized content and offers. He will leverage the best-in-class digital marketing tech stack to deliver relevant and timely messages across multiple touchpoints. + INBOUND & OUTBOUND: Shashwat will help you generate qualified leads and nurture them through the buyer's journey using a mix of inbound and outbound tactics. He will create compelling stories that showcase your value proposition and differentiate you from your competitors. + PRODUCT LED GROWTH (PLG): Shashwat will help you adopt a PLG approach that leverages your product as the main driver of customer acquisition, retention and expansion. He will help you create a frictionless user experience that encourages trial, adoption and referral. COMMUNITY BUILDING EFFORT: Shashwat will help you build a loyal and engaged community of customers, prospects, partners and influencers who can advocate for your brand and provide feedback. He will help you create valuable content, events and forums that foster trust and collaboration.