Hypetap

Hypetap is a technology-driven influencer marketing agency based in Melbourne, Australia, with additional operations in Sydney. Founded in 2013, the company specializes in connecting brands with vetted social media influencers to create data-transparent marketing campaigns. Hypetap employs around 30-35 people and focuses on program consulting, execution, and reporting for a diverse range of clients, including brands, agencies, and governments. The agency offers a comprehensive suite of influencer marketing solutions, including strategy development, campaign ideation, and end-to-end campaign management. Their proprietary technology supports influencer discovery, real-time reporting, and performance tracking, utilizing insights from over 10 billion data points. Hypetap emphasizes brand safety, creativity, and ROI forecasting, making it a valuable partner for global campaigns. The company has collaborated with notable clients such as Colgate-Palmolive, Kraft Heinz, and Bayer, aiming to deliver scalable and measurable results.