Infinity Advertising

Infinity Advertising is a retail media network operated by Groupement Les Mousquetaires, a French retail group. Launched in January 2022, it aims to connect brands with consumers through targeted advertising based on transactional data and consumer insights. The company utilizes exclusive transaction data from over 19 million cardholders across its grocery partners and 6.3 million loyalty cardholders from home improvement retailers. The platform operates in two main retail verticals: grocery and home improvement. It offers targeted advertising campaigns, digital advertising on partner retailers' e-commerce sites, and segmented TV advertising in collaboration with TF1 Pub. Infinity Advertising also focuses on privacy-compliant audience targeting through cookieless web campaigns. The company analyzes around 500 million shopping baskets each year to enhance consumer profiling and targeting. Notable clients include major brands like Danone and Mir Lessive, and it has formed a strategic alliance with Valiuz to strengthen its position in the European retail media landscape.