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InForm

InForm

Melbourne, Victoria, Australia33 employeesFounded 2008marketing & advertising
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About InForm

InForm is a digital business launched by News Corp Australia, focusing on data-driven solutions and audience intelligence for the racing and sports wagering sector. The company serves a wide range of industry clients, leveraging News Corp's extensive audience reach of over 17.6 million people monthly, with 1.5 million users engaging with racing and sports content. InForm offers two main products: InForm Connect, an audience intelligence platform that enhances racing data management and marketing strategies, and InForm Media, which produces content such as analysis, podcasts, and shows to enrich the sports wagering experience. The company also provides additional services, including sales partnerships, content sponsorships, and data insights, all aimed at helping clients navigate the evolving wagering landscape.

Expertise

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Services & Expertise

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Technologies

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