Interplay Media

Interplay Media is a digital-first programmatic advertising and publishing agency based in Australia, established in 2011. The company focuses on helping independent Australian sports publishers and bloggers grow their audience and revenue through digital channels. With over a decade of experience, Interplay Media specializes in the sports, fitness, gaming, and lifestyle sectors. The agency offers a wide range of services, including sponsorship and direct sales representation, programmatic sales representation, and media buying. They also provide consulting for programmatic and data strategy, ad operations support, content marketing, and social media marketing. Interplay Media emphasizes tailored programmatic campaigns, utilizing rich media creatives and first-party data to effectively reach relevant audiences. Their expertise in digital publishing strategies and partnerships enhances their ability to deliver impactful advertising solutions.