IRSM = Instytut Rozwoju Sprzedaży i Marketingu

Instytut Rozwoju Sprzedaży i Marketingu (IRSM) is Poland's first institute focused on developing specialists and managers in B2B sales and marketing. Established as a limited liability company, IRSM offers educational programs and market research to equip professionals with modern skills based on local data. The institute, which rebranded from "Akademia Sales" in 2023, is part of the WiseGroup and aims to lead in B2B education in Poland and Europe. IRSM specializes in two main areas: educational programs and B2B sales and marketing research. Its educational offerings include weekend courses for specialists, sales and marketing directors, and managers, culminating in certificates that validate competencies. Key programs cover Marketing Management, Sales Management, and Business Development. Additionally, IRSM conducts research to provide the latest insights and data, helping professionals develop effective strategies in the B2B sector.