Katha - Sharing Stories, Scaling Impact

Katha Ads is a marketing technology startup based in Kochi, Kerala, founded in 2021. The company specializes in AI-powered influencer marketing, focusing on nano and micro influencers to enhance brand awareness and engagement at a hyper-local level. With a team of 10-50 employees, Katha Ads offers a hands-free platform called Katha IGNITE, which automates influencer discovery, campaign management, and performance tracking. The platform utilizes AI to match brands with relevant influencers, ensuring authentic engagement without fake accounts. It also features tools for real-time performance metrics, allowing brands to optimize their campaigns effectively. Katha Ads has gained recognition as the Emerging Startup of the Year by the Finance Minister of Kerala and has built a user base of 1.25 lakh since its launch. The company actively participates in public engagement initiatives, such as its partnership with the Systematic Voters’ Education and Electoral Participation Programme (SVEEP).