Kelton Global: Now Material

Material is a brand strategy consulting firm that focuses on building data systems centered on people. The company combines expertise in mathematics, computer science, and business to help brands navigate cultural shifts and consumer behavior in a dynamic marketplace. Material offers a range of consulting services, including cultural insights and strategy, brand strategy and activation, customer journey mapping, qualitative consumer research, and global segmentation strategy. Their trained anthropologists utilize methodologies like Semiotics and TrendScanning to uncover deeper consumer truths and help brands develop strategies that adapt to ongoing market changes. The firm also aids in crafting brand experiences and positioning initiatives that resonate with consumers across various regions. By partnering with brands, Material supports innovation while ensuring cultural relevance, helping businesses create new products and perspectives that align with consumer expectations.