Kevin Spiteri

I specialise in working with established businesses to create highly effective Marketing, digital and social media strategies. An experienced Marketing and Business Development professional with a proven ability to lead cross-functional, high-performance work teams, in the B2B and B2C (via distribution, franchising & retailing) space. Highly motivated and a determined individual with a solid technical and business background. A proven track record of over 13 years industry experience including but not limited to strategic planning, function development and change management, ATL/BTL tactical execution, marcomms strategy, acquisition marketing transitions, umbrella company development, market research and agency management. An ability to think laterally and promote innovation, not settling for status quo and ensuring currency in all channels to market via cost effective, high-impact campaigns. Specialties: International and Domestic B2B and B2C Marketing, Strategic Business Development and Marketing, Franchise and Distribution Channel Marketing, Marcomms Strategy, ATL/BTL Tactics, Web Development, Social Media Campaign Management, Multimedia and Software Development, Brand and Identity Management, P.R., Campaign Management, Strategic Pricing, Contract Management, Team Building and Change Management.