Lazy Eight®

Lazy Eight® is a senior-led, AI-augmented brand innovation studio founded in 2016 and based in New Delhi, with additional studios in Dubai and New York City. The company specializes in building new brands and transforming legacy ones through a combination of strategy, design, engineering, and growth marketing. It operates as a fully remote agency, emphasizing efficiency and creativity with a unique structure that eliminates middle management. The studio offers a wide range of services, including brand research and positioning, identity systems, print and packaging design, UI/UX design, and full-stack technology development. Lazy Eight also integrates AI and Web3 technologies into its projects, providing clients with comprehensive growth marketing frameworks. With a focus on startups, mid-size enterprises, and global firms entering India, Lazy Eight has successfully shaped over 400 brands worldwide, showcasing its capabilities across various industries such as cosmetics, healthcare, fashion, and fintech.