Market Leap Stockholm

At Market Leap we believe that small and medium sized companies sooner or later reach a tipping point where they need to change their commercial strategies and way of operating if they want to continue to grow. This because: 1. The small company has outgrown its initial user base of consumers and needs to expand it. 2. The small company has a product portfolio that is too narrow, or too fragmented, to attract a wider user base. 3. The small company's retail customers start to demand the same commercial and category savviness as they do for their multinational suppliers. Market Leap helps FMCG customers that want to take the "leap" in growth and way of operating. We do this through building: - Optimal product portfolio – Create incremental growth through core portfolio and innovations. - Mental availability - Make our products thought of at the point of purchase. - Physical availability - Make our products available in all purchase situations. - Infrastructure - Define and establish roles, meeting structure and external partners. Our methods are based on Byron Sharp's and the Ehrenberg Bass Institute research and Blue Ocean Strategy framework developed by Kim/Mauborgne.