About MCarbone Ltd
Fractional, interim & outsourced marketing leadership for B2B startups, scale-ups & SMBs looking to grow and level-up their marketing capabilities without the commitment & cost of a full-time senior marketing hire.
Bringing 15+ years of experience delivering results for businesses at various stages of growth (seed to VC/PE-backed & publicly listed), across a range of sectors, I support early/growth stage businesses in both a hands-on and advisory capacity helping to build Go-To-Market, Brand & Demand, alongside marketing capability (channels, process, team).
The end-goal is tangible growth. The most effective & sustainable way there looks different for each business. My experience working at the intersection of Marketing, Product & Commercial strategy makes all the difference.
Sector experience includes: L&D, Future of Work, EdTech, Market Data/PRA's, B2B SaaS, Media & Market Intelligence, Financial Services, Insurance/InsurTech, Life Sciences, Mental Health & Wellbeing, Consumer Trends & Innovation.
Areas I help with:
> Go-To-Market
> B2B Marketing
> Strategic positioning, messaging & brand
> Demand, pipeline & revenue generation
> Content & cross-channel activation
> Team building & mentoring
> Sales & Marketing alignment
> Planning & process
Expertise
b2b marketingcontent strategygotomarketteam buildingstrategic partnershipsstrategystrategic positioningintegrated campaigns
Services & Expertise
b2b marketingcontent strategygotomarketteam buildingstrategic partnershipsstrategystrategic positioningintegrated campaignsproduct marketingmarketingperformance marketingcommercial strategydemand generationgrowth marketingmarketing campaigns
Technologies
GmailGoogle AppsAmazon AWSWebflowSlackMobile FriendlyGoogle Tag ManagerSeismicData StorageMicro
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