MCarbone Ltd

Fractional, interim & outsourced marketing leadership for B2B startups, scale-ups & SMBs looking to grow and level-up their marketing capabilities without the commitment & cost of a full-time senior marketing hire. Bringing 15+ years of experience delivering results for businesses at various stages of growth (seed to VC/PE-backed & publicly listed), across a range of sectors, I support early/growth stage businesses in both a hands-on and advisory capacity helping to build Go-To-Market, Brand & Demand, alongside marketing capability (channels, process, team). The end-goal is tangible growth. The most effective & sustainable way there looks different for each business. My experience working at the intersection of Marketing, Product & Commercial strategy makes all the difference. Sector experience includes: L&D, Future of Work, EdTech, Market Data/PRA's, B2B SaaS, Media & Market Intelligence, Financial Services, Insurance/InsurTech, Life Sciences, Mental Health & Wellbeing, Consumer Trends & Innovation. Areas I help with: > Go-To-Market > B2B Marketing > Strategic positioning, messaging & brand > Demand, pipeline & revenue generation > Content & cross-channel activation > Team building & mentoring > Sales & Marketing alignment > Planning & process