About MKW Consulting
MKW Consulting offers a comprehensive direct-to-customer (DTC) experience management service for winery cellar doors, restaurants, and luxury brands from concept to strategy to successful implementation.
Our process is results-driven: create a foundation for future business success through consistently elevating and exceeding customer expectations.
Marcell is a board member of Sommeliers Australia's South Australian Chapter and of Wine Communicators Australia's South Australian Chapter, a wine show judge, and a reviewer for Winepilot.com.
Marcell's background in winemaking and sensory evaluation gives him a unique perspective on wine, from grape to glass. He completed a PhD in Wine Sensory Science focusing on food, wine and emotional pairing at the University of Adelaide in collaboration with Wine Australia and UC Davis. As the head sommelier at Penfolds Magill Estate, Marcell created one of the country's most extensive champagne lists and managed a cellar of fine and rare wines dating back to 1946. As the beverage director at Restaurant Botanic, he developed the beverage program and all elements of service from concept to a multi-award-winning establishment.
Since establishing MKW Consulting, Marcell has delivered comprehensive DTC strategies and staff training and designed cellar door concepts for some of Australia's top 100 wineries: Shaw + Smith, Alkina, Henschke, and St Hugo.
Expertise
pricing strategycustomer experience designmanagement consultingloyalty programstrainingproject managementdtc strategybusiness consulting & services
Services & Expertise
pricing strategycustomer experience designmanagement consultingloyalty programstrainingproject managementdtc strategybusiness consulting & servicessales strategy developmenthospitalityvisitor engagementwine list negotiationwine and spiritsb2bservice standards optimization
Technologies
NSOneGmailGoogle AppsTypekitMobile FriendlySquarespace ECommerce
Frequently Asked Questions
Where is MKW Consulting located?
What services does MKW Consulting offer?
How big is MKW Consulting?
What industry does MKW Consulting specialize in?
How can I contact MKW Consulting?
Explore Similar Agencies
11point2
management consulting · Australia
11point2 is an Australia-based entrepreneurship-as-a-service company founded in 2017 and headquartered in Adelaide, South Australia. The company specializes in...
Read more
4Phase Consulting
management consulting · Australia
4Phase Consulting partners with businesses as venture builders, providing fractional C-Suite and domain experts. We specialise in strategic guidance, planning,...
Read more
alacria
management consulting · Australia
At alacria, we unlock the true value of sport and entertainment experiences through data-led, evidence-based strategies that drive real growth. Our team brings...
Read more