Neta Weinryb, Hitech Marketing

I specialize in B2B marketing of technology based products. Specifically, I help in bridging between technology and market: product definition, market definition, go-to-market and sales processes. Our clients in recent years included companies in various product life-cycle stages, in the fields of Telecommunications, RF-ID and E-commerce, among others. Projects included: * Product specification (from vision to MRD) * Product definition (from technology to marketable product) * Go-to-market planning and execution * Company and product line re-positioning according to market changes I believe that strategy is key, but it is pointless if it is not translated to immediate actionable tasks. I usually work with the company's senior management and board of directors. If there is interest, I am happy to involve the team in the process, leaving its members with the tools and understanding of how to operate in a market-driven mode. You can learn more (in Hebrew) at www.hitech-marketing.com.