New(Life)Group

**As dynamic hub where aspirational brands flourish, we go beyond traditional business models to create and amplify success, bringing a new generation of partnership!** **Who We Are:** New(Life) Group is a multifaceted powerhouse, seamlessly blending roles as a: - Strategy Dedicated to the home and lifestyle industry, we are driven by a profound belief: home is humanity's ultimate sanctuary, and lifestyle is the canvas on which we paint our lives, connections, and aspirations. The yearning for a home embodies our deepest desires for warmth, comfort, and security, while the pursuit of lifestyle shapes our identity and dreams. New(Life) Group is a multifaceted powerhouse, seamlessly blending roles as a: - Strategy Consulting Firm - Full-Service Digital & E-commerce Agency - Brand Management Company - Investment & Connection Platform Our founders and leadership team are former senior executives from large corporations and agencies, now channeling entrepreneurial spirit into New(Life) Group. With rich experience across industries such as Beauty, Fashion, Luxury, Sport & Outdoor, Retail, E-commerce, and Internet, and spanning the APAC and European markets, the management team brings a truly multicultural perspective and an extensive network. The transition from corporate leaders to entrepreneurs fuels our mission to serve and grow brands with holistic approach and solid but innovative solutions. We are immensely proud of our collective of dynamic analytical, commercial, marketing, and digital experts, whose talents bridge the realms of beauty, luxury, lifestyle, fashion, and beyond. From agency backgrounds to in-house brand expertise, our team operates from Shanghai, Hangzhou, and Paris. With over 200 dedicated professionals, we embody a culture that is youthful, inclusive, passionate, and diverse. At New(Life) Group, we see home & lifestyle as a universe of endless possibilities. We're just beginning to explore its vast potential, one innovative step at a time.