Optimal Ways

Optimal Ways is a consulting agency founded in 2011, based in the Lille area of France. The company specializes in digital analytics and optimization for the ecommerce and retail sectors, focusing on training teams, conducting audits, implementing tools, and enhancing customer journeys. With a team of around 10 consultants and a network of international experts, Optimal Ways operates globally, serving clients in France, Europe, North America, and Asia. As a certified B Corp since 2024, Optimal Ways is committed to sustainability and social responsibility. The agency has implemented various CSR initiatives, including reducing carbon footprints and supporting employee well-being. It donates 1% of its sales to environmental and social causes and engages clients and suppliers in its CSR efforts. The company offers tailored services such as audits, implementation of dashboards, optimization strategies, governance, and training through its Optimal Ways Academy, ensuring high-quality data and compliance with regulations.