Outside the Lane

Outside the Lane has been a developing business idea for many years, with it coming to fruition and establishing itself in Brisbane in 2022. Founder, Cherie Lavin, recognised local small businesses have a need and desire for marketing, sales and event support, but not always with the financial backing or quality results. Thanks to Covid-19, Cherie pivoted from full-time travel consultant to contractual work. With sales and marketing experience across tourism, hotels, events and attractions, work was surprisingly easy to come across during the lockdown period. It was in these roles, she saw the need for effective, experienced support in these businesses, and one that had been lacking. All parties were seeing the worth and results through the strong planning, creative thinking, and effective communication. Drawing on 15-plus-years' experience and qualifications in business and marketing, Outside the Lane will analyse your current market situation, clearly strategise, and creatively provide solutions. This is supported with detailed planning, controlled implementation, and post analysis for campaigns and events. Located in Brisbane, Outside the Lane, can guide South-East Queensland small businesses to their own lane and leading the way. Stop looking at the competitors and wanting to duplicate their ideas, offerings or branding; you'll never be the leader in the market. Move into your own lane.