Paal15

Paal15 is a global B2B tech consulting and go-to-market agency that supports technology companies in developing strategic positioning and executing market entry strategies. Founded about a decade ago by Maarten ten Broeke and Jop de Bakker, the agency has grown to serve clients in over 25 countries, with offices in Amsterdam, London, and Sydney. The company offers a range of services, including establishing strategic positioning, accelerating market entry for new products, strengthening partnerships, and activating channel ecosystems. Paal15 specializes in B2B tech sectors such as Software, Telecom, Cloud, FinTech, CarTech, and HealthTech. Their approach combines strategy, creativity, and execution to help clients articulate their value propositions and drive growth. With a team of fewer than 50 employees, Paal15 fosters a close-knit culture focused on curiosity, challenge, camaraderie, and ambition.