About Path to Audience
Path to Audience is a Melbourne based entertainment marketing consultancy which provides services to the Australian screen industry in audience discovery & analysis, market positioning and the development of sales and marketing materials. Our mission is to make studio quality audience insights accessible to independent producers, with the goal of helping to create a more consumer focused and diverse local screen industry. Path to Audience was founded by Bridgette Graham, an entertainment marketer and strategist with 15 years' experience in the local screen industry.
Expertise
online contentmarketingfilmaudience strategytvmarketing servicestrend forecastingmedia consumption
Services & Expertise
online contentmarketingfilmaudience strategytvmarketing servicestrend forecastingmedia consumptioncontent marketingtv content analysispsychographic profilingaudience measurementcontent marketing strategycontent financing supportconsumer insights
Technologies
OutlookSquarespace ECommerceMobile FriendlyGoogle Tag ManagerShutterstockLinkedin Marketing SolutionsRemote
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