PB MedTech

Fractional CMO | Board Advisor | Medical Device & Wound Care Marketing Strategy Relevant Experience Over 20 years driving measurable marketing & commercial outcomes for medical device & wound care companies in competitive markets where differentiation is challenging. Hospital & health systems, ASCs, physician practices, post-acute care, & home health. Measurable Impact 77% revenue growth | 800% quality improvement | 40% inventory optimization | 65% digital engagement | 27% revenue acceleration Product & Device Portfolio | FDA Clearance Through Market Leadership - Wound care & NPWT systems - Respiratory devices - GI diagnostics and imaging - Surgical solutions - Amniotic tissue & biologics - Dental implants Commercialization Expertise Class I-III regulatory, reimbursement pathways, clinical evidence development, & commercial launch execution. Areas of Focus Strategic Planning & Market Entry - Commercial strategy development & execution roadmaps - Market & competitive analysis to identify growth opportunities - Go-to-market strategy & product launch planning - Pricing strategy, value-based contracting, & market access Product, Portfolio & Brand Management - Portfolio strategy, brand positioning, & SKU rationalization - Value propositions that resonate with customers & enable sales - Clinical evidence strategy & reimbursement pathway development - KOL engagement, advisory boards, & thought leadership programs Fixing Broken Portfolios - Turnaround strategy for underperforming portfolios - Post-acquisition commercial integration & team alignment - Revenue recovery, market repositioning, & growth acceleration - Marketing operations optimization & performance improvement Commercial Growth and M&A Integration - Sales enablement, competitive intelligence, & channel strategy - Post-merger integration, team alignment, & portfolio optimization - Revenue growth planning for startup to $500M portfolios - Digital transformation, demand generation, & multichannel programs